This Privacy Policy describes how your personal data is collected, used, and shared when you visit or make a purchase from babbel-giftshop.com (the “Site”). Responsible for data processing in regards of the General Data Protection Regulation (GDPR) on this Site is Lesson Nine GmbH, Max-Beer-Straße 2-4, 10119 Berlin (“we”, “us”, “Babbel”). Further information you can find at the imprint.

 

PERSONAL DATA WE COLLECT

 

When you visit the Site, we automatically collect certain information about your device, including data about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 

The stored Device Information does not allow any direct inference to your person and will be made anonymous after a certain period of time. Only in a few exceptional cases do we refrain from this (e.g. in order to be able to trace attacks on our systems or abusive registrations).

 

We collect Device Information using the following technologies:

 

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain data from you, including your name, billing address, shipping details, payment information (including credit card numbers), email address, and phone number.  We refer to this data as “Order Information.”

 

When we talk about “Personal Data” in this Privacy Policy, we are talking both about Device Information and Order Information. If the purpose is the execution of a contract agreed with you or the provision of a service requested by you, the legal basis is Art. 6 para. 1 lit. b DSGVO. Otherwise, the legal basis is Art. 6 para. 1 lit. f DSGVO, whereby our legitimate interests lie in the below-mentioned purposes.

 

HOW DO WE USE YOUR PERSONAL DATA?

 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

SHARING YOUR PERSONAL DATA

 

We share your Personal Data with third parties to help us use your Personal Data, as described above.  For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Data here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Data here:  https://www.google.com/intl/en/policies/privacy/. 

 

Reporting & Analytics:

 

Third Party

Description

Privacy Policy

Alexa Metrics

We use Alexa Metrics to help measure how users interact with our websites.

https://www.alexa.com/help/privacy

Bugsnag

We use Bugsnag to help us troubleshoot and fix issues with our websites.

https://docs.bugsnag.com/legal/privacy-policy/

Chartbeat

We use Chartbeat to help measure how users interact with our websites.

https://chartbeat.com/privacy/

Crazy Egg

We use Crazy Egg to help measure how users interact with our websites.

https://www.crazyegg.com/privacy

Fullstory

We use Fullstory to help measure how users interact with our websites.

https://www.fullstory.com/legal/privacy/

Google Analytics

We use Google Analytics to help measure how users interact with our websites.

https://policies.google.com/privacy

Hotjar

We use Hotjar to help measure how users interact with our websites.

https://www.hotjar.com/legal/policies/privacy

KissInsights

We use KissInsights to help measure how users interact with our websites.

https://signin.kissmetrics.com/privacy/

LinkedIn Analytics

We use LinkedIn Analytics to help measure how users interact with our websites.

https://www.linkedin.com/legal/privacy-policy

New Relic

We use New Relic to help measure how users interact with our websites.

https://newrelic.com/termsandconditions/privacy

Optimizely

We use Optimizely to help us test improvements or changes to our websites.

https://www.optimizely.com/privacy/

 

Advertising:

 

Third Party

Description

Privacy Policy

Bing Ads

We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.

https://privacy.microsoft.com/en-ca/privacystatement

Drift

We use Drift to help us with conversational marketing to customers while they visit our websites.

https://www.drift.com/privacy-policy/

Facebook Custom Audiences

We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.

https://www.facebook.com/policy.php

Google Doubleclick

We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.

https://policies.google.com/privacy

Hubspot

We use Hubspot to manage our relationships with our customers.

https://legal.hubspot.com/privacy-policy

Intercom

We use Intercom to manage our relationships with our customers.

https://www.intercom.com/terms-and-policies#privacy

Marketo

We use Marketo to manage our relationships with our customers.

https://documents.marketo.com/legal/privacy/

Snapchat

We use Snapchat to deliver targeted advertisements to individuals who visit our websites.

https://www.snap.com/en-US/privacy/privacy-policy/

SourceKnowledge

We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites.

http://www.sourceknowledge.com/privacy

 

Social Media & Content:

 

Third Party

Description

Privacy Policy

Disqus

We use Disqus to provide commenting capabilities on posts on our websites.

https://help.disqus.com/terms-and-policies/disqus-privacy-policy

Facebook Connect

We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.

https://www.facebook.com/policy.php

Gravatar

We use Gravatar to allow visitors to our websites to create avatars.

https://en.gravatar.com/site/privacy

Pinterest

We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform.

https://policy.pinterest.com/en/privacy-policy

Twitter

We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform.

https://twitter.com/en/privacy

Wistia

We use Wistia to display video content.

https://wistia.com/privacy

 

Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for data we receive, or to otherwise protect our rights.

 

BEHAVIOURAL ADVERTISING

 

As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by:

 

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

GOOGLE ANALYTICS - https://tools.google.com/dlpage/gaoptout.

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/ or http://youronlinechoices.com/.

 

DO NOT TRACK

 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

YOUR RIGHTS

 

If you are a European resident, you have the right to access Personal Data we hold about you and to ask that your Personal Data be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact data below.

 

Additionally, if you are a European resident we note that we are processing your data in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your Personal Data will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

MINORS

 

The Site is not intended for individuals under the age of 18 years.

 

CHANGES

 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@babbel.com or by mail using the details provided above.

 

 

Stand: 01.07.2018